Enterprise Spirit: Sincere, Down-to-Earth, Innovative.

    Enterprise Style: in pursuit of excellence and scientific&technical innovation, quality first, service-orientation.

    Enterprise Value: Integrity and loyalty, Return Society.

    Policy and Guideline: Quality first, sincere service.

    Operating Idea: Integrity and loyalty, expansion, innovation.

    Development policy: one region, one policy; following up key points; regional breakthrough.